Writing.
No calendar. No strategy. Just what’s moving through my head at the moment I decide to write it down.
The Well Doesn't Refill. That Was Always the Point.
They call it an industry now. Capitalized, sophisticated, legal on paper. I read in Metaphilosophy the term the field settled on for its own mechanism…
October 27, 2026
The habit was never forming. It was waiting for a threshold.
For a century, the working theory held that habits accumulate. Repeat an action enough times and something inside the organism gradually converts effort…
October 23, 2026
No tienes un problema de fuerza de voluntad. Te están extrayendo un recurso no renovable.
Alguien te vendió una mentira específica. La reconocerás porque la has repetido tú mismo, en voz baja, cada vez que cerraste la aplicación por…
October 20, 2026
The Question You Stopped Asking Is Already Answered Before You Open the Dashboard
Here is what happens to judgment when a system starts answering before you finish framing the question: it doesn't erode. It transfers. Quietly, without a…
October 16, 2026
El sistema que decide por ti no te vuelve libre — te vuelve prescindible
Ahora mismo, en algún consultorio administrativo de Suiza, alguien está redactando el protocolo de implementación de una ley que todavía no rige. Falta…
October 13, 2026
Nadie decidió el menú que estás viendo. Eso es exactamente el problema.
Hay un tipo de decisión que un arquitecto de elección reconoce antes de que se la muestren. No por lo que dice el menú, sino por lo que el menú calla…
October 06, 2026
Brussels just wrote into law what every engagement designer already knew and priced against
For three years, before Brussels drafted a single clause, I sat in rooms where the entire agenda was one question: how do we make the off switch harder to…
September 29, 2026
You Didn't Choose. You Failed to Notice Who Did.
There's a moment, in any well-run consultation, where the client says something like "I decided to go with the recommended option." I let it sit there for…
September 22, 2026
Nobody designed your menu anymore — something optimized it
"Architect" used to mean a person. Someone sat in a room, chose an arrangement, and could be asked why. That was the whole premise of choice architecture…
September 15, 2026
The Man Who Deleted His Own Boss Now Reports to Someone Worse
In 2010, the average adult checked a screen roughly every fifteen minutes during waking hours. By 2024, that number hadn't fallen. The devices had simply…
September 09, 2026
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The intelligence was never artificial. We just didn’t know what to call it.
On why the word “artificial” was always the wrong word — and what it says about the people who kept using it.
April 18, 2026